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DJI Is Back! Company Unveils Cutting-Edge Imaging Tech At IFA 2023 Leave a comment


DJI is back at IFA after a hiatus since 2019, showcasing its impressive range of aerial, handheld, and cinematography solutions. From September 1-5 at Messe Berlin, the company is offering an immersive experience, allowing visitors to explore its consumer and professional drones, stabilizers, and enterprise technologies through hands-on demos and interactive workshops.

Unveiling the Lineup

IFA attendees can get up close and personal with DJI’s latest offerings, including the dual-camera DJI Air 3 and the versatile Osmo Action 4 for land and underwater adventures. The booth will feature an array of products catering to various needs, such as the entry-level Mini 3 Pro drone, the three-optical-camera Mavic 3 Pro (Cine), the innovative 4-axis cinema camera Ronin 4D, as well as handheld options like the RS 3 series, DJI Pocket 2, and Osmo Mobile 6.

A standout at the DJI booth is a dedicated 135m³ area, designed for attendees to experience first-person-view (FPV) flying with DJI Avata and DJI Goggles 2. The setup enables users to navigate an obstacle course, giving them an immersive taste of Avata’s performance, agility, and easy control.

Beyond product demos, DJI has curated an engaging real-life scenario featuring actors to help visitors maximize the potential of its professional products and unleash their creativity. This hands-on experience aims to inspire attendees to capture stunning footage using DJI’s offerings.

Empowering Enterprises

DJI is also spotlighting its impact in the realm of enterprise solutions. The company’s products serve public safety officers, wildlife conservationists, and infrastructure inspectors, among others, giving them all a chance to perform their tasks more efficiently and safely.

The DJI Matrice 350 RTK and Mavic 3 Enterprise Series, along with other software solutions, cater to a wide range of applications, benefiting society as a whole.

Learning and Crafting

IFA attendees have the opportunity to participate in workshops led by filmmaking experts and DJI product managers. Open to all visitors, these sessions provide insights into filmmaking techniques and content creation, reflecting DJI’s commitment to fostering skills and creativity.

Christina Zhang, Senior Director of Corporate Strategy at DJI, expressed the company’s excitement, stating:

“Returning to IFA, Europe’s biggest consumer electronics show, gives us the chance to present our full range of consumer, professional, and enterprise products. We’re eager to introduce both our trusted users and newcomers to the cutting-edge imaging possibilities that our technology offers, enabling them to turn imagination into reality.”

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