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Sony Unveils New Alpha 7C Series Cameras At IFA 2023 Leave a comment


Sony Electronics has introduced two additions to its compact full-frame interchangeable lens camera lineup, the Alpha 7C II (model ILCE-7CM2) and Alpha 7C R (model ILCE-7CR).

These releases mark a significant step for Sony in providing versatile and high-performance options for photography and videography enthusiasts. Both cameras share a commitment to innovation and performance within a compact and lightweight design.

As Sony has a presence at IFA, we anticipate getting hands-on experience with the new Alpha 7C II and Alpha 7C R cameras on the show floor. This event offers an exciting opportunity to explore the features and capabilities of these innovative additions to Sony’s camera lineup in person. Check out more information about the products below.

Alpha 7C II: Compact Performance

  • Equipped with a full-frame Exmor R CMOS sensor (approx. 33.0MP) and the latest BIONZ XR image processing engine.
  • Compact design measuring about 4.88″ x 2.8″ x 2.5″ and weighing approximately 18.1 oz.
  • ISO sensitivities range from 100 to 51200 (expanded to ISO 50 to 204800) for noise-free shooting.
  • Employs AI-processing unit and BIONZ XR processors for Real-time Recognition AF and 5-axis in-body image stabilization with a 7.0 step advantage.
  • Supports high-quality 4:2:2 10-bit video recording up to 4K60p.
  • Features S-Cinetone color science for cinematic video.

Alpha 7C R: High-Resolution Compact

  • Features a full-frame Exmor R CMOS sensor (approx. 61.0MP) and the latest BIONZ XR image processing engine.
  • Compact design similar to Alpha 7C II, weighing approximately 18.2 oz.
  • Standard ISO sensitivity ranges from 100 to 32000 (expanded to ISO 50 to 102400).
  • Incorporates 7.0-step optical 5-axis in-body image stabilization.
  • Equipped with Pixel Shift Multi Shooting for ultra-high-resolution images.
  • Utilizes AI-processing unit and BIONZ XR processors for enhanced AF performance and subject recognition.

Launching Videos

Common Features

1. Compact Size and High Mobility:

  • Dimensions: Approx. 4.88″ x 2.8″ x 2.5″
  • Weight: Approximately 18.1 oz.
  • Wide range of E-mount lenses compatibility for varied image expressions.

2. AI-Powered AF Performance:

  • Same AI-processing unit as Alpha 7R V.
  • Real-time Recognition AF recognizes various subjects accurately.
  • Supports tracking of people, animals, birds, insects, cars, trains, and airplanes.

3. Advanced Video Performance:

  • High-quality 4K video recording with rich gradation.
  • Features S-Log3 and S-Cinetone for cinematic video.
  • Supports Creative Look for easy style changes.

4. Operability and Connectivity:

  • Touch-operable vari-angle LCD monitor.
  • 7.0-step optical 5-axis in-body image stabilization.
  • Compatible with Creators’ App for remote camera operation and image transfer.

5. Environmental Considerations:

  • Uses recycled materials, including SORPLAS, for reduced environmental impact.
  • Screen Reader function and menu Magnify Display added to assist creators.

Sample 4K videos

Pricing and Availability

  • Alpha 7C II:
    • Camera only (Black, Silver): MSRP $2199.99 USD, $2999.99 CAN
    • Camera w/ 28-60mm lens (Black, Silver): MSRP $2499.99 USD, $3399.99 CAN
  • Alpha 7C R:

These releases reinforce Sony’s commitment to providing top-tier imagery and video performance, catering to the needs of a diverse range of creators. What’s your favorite? Make sure to leave us your opinion about the devices and prices in the comments!

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